PJ SOMMELIER SELECTIONS
BRANDING || PRINT DESIGN || WEB DESIGN
My client was a sommelier at a top DC restaurant, but she was ready to branch out and start hosting personalized home-based wine tastings. During our initial call, we came to the realization that this was so much more than a sommelier service — this was a way to revolutionize wine fluency for young people.
I took a modern approach with a nod to the past. We completely upended the standard wine color palette and typography status quo, bringing in shades of indigo and periwinkle with art-deco accents and edgy typography. This imparted a fresh, unique, clutter-free look and feel, perfect to introduce fine wine to a new generation.